A Change of Guard

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Wednesday 30 June 2010

More Cambodian youth watch TV during World Cup finals

PHNOM PENH, Jun 29, 2010 (Xinhua via COMTEX) -- More Cambodian youth have watched televisions during the World Cup in South Africa according to a survey conducted by Indochina Research Ltd. (IRL), local media reported on Tuesday.

The research showed that the percentage of the TV fans aged from 15 to 19 increased by 32 percent in the month of June alone, and that of general population aged from 20 to 29 who watches TV increased by six percent in June, Local Khmer newspaper Rasmei Kampuchea reported.

Those respondents were watching MYTV, a branch channel of CTN (Cambodian Television Network) which airs World Cup matches, the research showed.

Glen Felgate, general director of CTN said he anticipated that the group phase of FIFA 2010 World Cup will attract some 50 percent of the watchers to his network and the number will be higher in the elimination stage.

The IRL will issue a final research result on the TV fans for 2010 World Cup next month.

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